NOURI
Turn your milestones into growth you can see
5 WHY’S
Why is this happening?
She feels unmotivated for diet changes, starting a new diet goal is too long term.
Why are long term lifestyle changes and diets seemed so difficult to start and maintain for Shelly?
Because She is already too busy with her everyday work - student life, she would rather spend time relaxing and scrolling through her phone during her free time.
Why does She rather spend time on her phone relaxing?
Because it is easier for her to receive satisfaction by simply scrolling through her feeds than changing into healthier life habits
Why is scrolling through her feed easier than changing her life habits?
Because her devices are more accessible and convenient for her to use and engage with.
PROBLEM STATEMENT
How might we help young adults with exploring more convenient ways to stay enthusiastic about reaching small health related milestones, and continuously renew their motivation to achieve longer lasting lifestyle changes?
VALUE PROPOSITION
NOURI is a gamified wellness app that motivates young adults to reach healthier, more productive lifestyles by completing targeted tasks and earning plant rewards through leveling up as they complete milestones.
Designed to make wellness engaging and growth visible, NOURI allows users to flourish their own digital gardens, turning milestones into long term habitual lifestyles.
KEY FEATURES
FEATURE ANALYSIS
PRODUCT FEATURE ANALYSIS
EMPATHY MAP
USER PERSONAS
USER JOURNEY
BUSINESS PLAN
INFROMATION ARCHITECTURE
2X2 FEATURE ANALYSIS
USER TESTINGS
OVERALL SUMMARY